What’s the Difference?
Highlighting the Campaign for Wool’s core messaging of wool being Natural, Biodegradable and Renewable, this film is a call to action for consumers to make a difference with their fibre choice and to Choose Wisely and #Check It’s Wool.
With the emphasis on #SlowingFashion and to combat the current throw-away culture, research shows that the average life of a wool garment is 2-10 years, compared to 2-3 years, or less, for garments made from other fibres. It may be a small effort, but each and every one of us should consider making these changes in our day to day purchases and lifestyle choices, and #ChooseWool.
The Campaign for Wool hopes that the publicity surrounding the plastic contamination of our world has an impact on consumer decisions on fibre purchase, and one of those being to ‘Choose Wool’.
Animation: Billy Hanshaw Studio
Voice Over: Alex James, musician, writer, cheese maker and Campaign for Wool supporter.